Earth Hour is the single, largest, symbolic mass participation event in the world, that was born out of a hope to mobilize people to take action on climate change.
An Hour for Earth and for us. Every year, at 8:30 pm on the last Saturday of March, supporters in over 190 countries and territories unite, taking action on and raising awareness of the issues facing our one home. But Earth Hour is more than just an hour for Earth – it’s a movement for our own futures, for the benefit of people and the planet. And it’s not only a symbol of solidarity, it’s a catalyst for change, harnessing the power of the crowd.
In 2013, the Earth Hour organizers reached out to www.jamaicansmusic.com (managed by Alex Morrissey of ESIROM) to join their world movement against climate change. At the time, Jamaica was revered (and still is) as the land of wood and water and so this tiny island is actually highly susceptible to climate change.
Using music as the universal language, 2013 saw the execution of the first Earth Hour Acoustic Concert on March 23rd, a first of its kind. The concerts held since then, marked the initiation of Jamaica’s participation in the global movement, with support of over 5,000 physical patrons, enjoying an evening packed with the natural mystic of live acoustic music and education about the greater cause.
Interestingly, this year the acoustic show was pre-recorded on the historical grounds of the Bob Marley Museum and will also be aired on Tuff Gong radio and is also endorsed by the Ministry of Tourism, the Ministry of Culture, the Jamaica Tourist Board and Miss Jamaica World 2021: Khalia Hall.
Jamaicansmusic.com is a Jamaican music and entertainment website founded in 2008 and the website’s primary focus is to document the history of the country’s music, but also covers news and developments in music, entertainment, and live events.
In the last 8 years they have held the Earth Hour concert 6 times.
Source: Backyard Magazine