In four days, eight hours, and less than forty minutes, all Earth Hour activations globally will go live.
The Jamaican leg of the Earth Hour concert is where marketing agency ESIROM will take centre stage…literally. The group, that’s intrinsically connected to music is producing…you guessed it, an Earth Hour concert, and we’re all invited!
Since 2007, Earth Hour has been known for the “lights off” – a symbolic global attempt at reducing energy and a demonstration of support for our ‘one home’.
This year, ESIROM is stepping things up. Directed by digital marketing strategist Alex Morrissey, the team has a greater goal this year of executing the ‘Biggest Hour for Earth’ – ergo, spending 60 minutes doing something - anything - positive for our planet.
Something positive this year is going live with an Earth Hour concert – something they’ve started doing since 2018, but, an execution that was dormant for several years, even before the pandemic era.
There has not been a concert for Earth Hour since 2008 and while the virtual executions were as strenuous as producing a live concert, Morrissey reckons, it was worth it: “In 2021, we got over 150,000 people watching the live stream, and in 2022, over 350,000 tuned in”.
This year, the goal is to hit over 500k streams, though no goal has been set for the in-person attendees.
On a global scale, over 51,182 people from 137 countries and territories have already pledged to give their hour to reconnect with the planet, restoring the planet, learning more about the planet, inspiring others to take care of the planet, and other ways to make an impact.
Fun fact: Jamaica has ranked top five of 10 in the number of hours pledged, just 91 hours shy of France (ranked at #4). India is in the second slot with 8302 hours, and Madagascar leads the pack with 23,295 hours of pledges.
The global Earth Hour team cautions that the next seven years are ‘crucial to all our futures’ as there’s now a ‘1.5°C climate threshold’ that earthlings have to remain under to avoid irreversible damage to our planet.
Communications from the team also state that ‘we need to reverse nature loss by 2030, ending the decade with more nature and biodiversity than we started, not less’.
To make this happen, individuals, communities, businesses, and governments must all urgently step up their efforts in protecting and restoring our one home. The mission has not changed – the intent, however, is to go big, by calling on supporters across the globe to switch off their lights and give an hour for Earth, spending 60 minutes doing something – anything – positive for our planet.